We try our best not to have a negative impact on the environment. That’s why we started to use recycled plastic in our production. Starting this season with all solid black sunglasses, continuing next season with the complete collection of sunglasses. To make it even better, the plastic we use within and around our packaging is now made out of corn!



The latest issue of Pocket Skate Mag is out featuring our trip from Copenhagen to Oslo with Beatrice Domond, Sarah Meurle and David Jakinda. If you can’t get your hands on the book, then you can read the full story here.


The Fall 2019 watch collection is finally here! Great styles in warm colors, perfect for the chilly season. And we’re really happy to say that all of our new watch straps are made out of vegan leather!


This summer we took a trip to Copenhagen and Oslo together with Beatrice Domond, David Jakinda, Sarah Meurle and Pocket Skate Mag for eight days of skateboarding, falafel, a date with Norwegian customs and a lot of blessings. You will find the full story in the latest issue of Pocket and the edit right here.




Our CEO Viktor has now been in Palestine for a week and just sent us some images from the skatepark. He will spend September month in Palestine volunteering as a skate coach for SkatePal. Read more about it here.




In September, our CEO and founder Viktor Telégin will be spending a month in Palestine, volunteering as skate coach for the organization SkatePal

We as a brand take a strong stand against racism, homophobia and hatred towards women. This is why we collaborate with Skateistan, run our own skate school for refugee kids in Stockholm and support Make Equal. To name a few of the collaborations we do.

We also try our best not to have a negative impact on the environment. This is why all of our sunglasses for next season are made out of recycled plastic. All of our alloy watches are made out of green alloy which do not contain elements known to be harmful to the environment or to people and animals. That is also why we only use vegan leather for our watch straps. By wearing our products you will not only look good, you will also do good! 

If you want to know more about SkatePal, you can visit them here and find out ways to support their great work!