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Cheapo X Denniz Pop Awards

February 26, 2016


For Spring/Summer 2016 Cheapo teams up with the Denniz Pop Awards and releases a limited edition watch for the buildup to Sweden’s most exciting new music prize. The watch Legacy honors the memory of legendary music producer Denniz Pop who paved way for Sweden’s incredible success becoming the world’s biggest music exporter per capita, but who tragically passed away in cancer. Denniz’s many disciples have carried on become some of the world’s most successful music producers. One of them is Max Martin who has written 21 Billboard no1 hits for artists such as Taylor Swift, The Weeknd and Katy Perry, which puts him in third place behind Sir Paul McCartney and John Lennon as the greatest hit maker of all time. Max Martin is one of the judges for the Denniz Pop Awards.

Read the full press release bellow, for press images and more questions please email

Cheapo releases limited edition watch with Denniz Pop Awards

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