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Lovenskate is pro!
April 4, 2019
We, like everyone else involved in skateboarding, owe skateboarding. We wouldn’t have existed if it weren’t for skateboarding. When we started out five years ago the skate shops were the first shops to take us on. We are skaters ourselves and find most of our inspiration through skateboarding. Therefore we will always support skateboarding.
That is why we are collaborating with Skateistan and have been able to donate over 40 000 Euro to their work.
That is why we run our own skate school in Stockholm for refugee kids to welcome and integrate them in to the Swedish society.
And that is why you are reading this text. Starting in 2018, we will every year turn someone or something within skateboarding pro. Someone or something that we think makes skateboarding great. In practice this means that we design and produce 100 pairs of sunglasses and give them to that person, company or organisation. And if they sell them all, that is a profit of 3000 Euro. It is not a lot, but it is token of our appreciation.
Last year we turned Malmö skate shop Streetlab pro. This year we have travelled across the North Sea, to Dalston in northeast London, because this year, Lovenskate is pro!
Lovenskate is a true representation of what we love about skateboarding – the enjoyment, the creativity, the exploration and the dedication. Therefore we are proud to say that Lovenskate is pro! When you buy a pair of these sunglasses you support Lovenskate and the true core of skateboarding. No Lovenskate, no party.
The sunglasses will be available on lovenskate.com next week!
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