We, like everyone else involved in skateboarding, owe skateboarding. We wouldn’t have existed if it weren’t for skateboarding. When we started out five years ago the skate shops were the first shops to take us on. We are skaters ourselves and find most of our inspiration through skateboarding. Therefore we will always support skateboarding.

That is why we are collaborating with Skateistan and have been able to donate over 40 000 Euro to their work.

That is why we run our own skate school in Stockholm for refugee kids to welcome and integrate them in to the Swedish society.

And that is why you are reading this text. Starting in 2018, we will every year turn someone or something within skateboarding pro. Someone or something that we think makes skateboarding great. In practice this means that we design and produce 100 pairs of sunglasses and give them to that person, company or organisation. And if they sell them all, that is a profit of 3000 Euro. It is not a lot, but it is token of our appreciation.

Last year we turned Malmö skate shop Streetlab pro. This year we have travelled across the North Sea, to Dalston in northeast London, because this year, Lovenskate is pro!

Lovenskate is a true representation of what we love about skateboarding – the enjoyment, the creativity, the exploration and the dedication. Therefore we are proud to say that Lovenskate is pro! When you buy a pair of these sunglasses you support Lovenskate and the true core of skateboarding. No Lovenskate, no party.

The sunglasses will be available on lovenskate.com next week!


Anyone who has had the joy of listening to The Bunt know they have the best ads the podcast world has ever heard. So we asked their listeners to do one for us. The response was amazing, and the winner took podcast ads to a whole new galaxy. Thank you! A massive box coming your way! Listen to the final episode of the season and the best ad you have ever ever EVER heard!


We’re proud sponsors of The Bunt podcast. Make sure to give it a listen! Covering the latest in skateboarding and sports, The Bunt is a weekly podcast hosted by Cephas Benson and Donovan Jones, with music by Antz One behind the scenes. The show is sure to knock your socks off.


Two new styles were just added to our spring collection! Say hello to Sam and Johan. Sam are named after good friend Sam Narvaez and Johan after our founder Johan “Ginger” Graffner. And don’t forget, all of our solid black sunglasses are now made from 100% recycled plastic. Time to get your new favourites


A good majority of our watch straps are made from vegan leather. “What’s so great about vegan leather?” you might ask.

Everything.

Number one, it’s not made from the skins of dead animals.

Our vegan leather wristbands are made out of nylon and PU. PU is made by coating a backing fabric such as cotton, nylon or shredded leather with a flexible polymer and then treating it to look more like animal hide. Polyurethane upholstery is the most realistic imitation of genuine leather, with respect to hand, surface feel, and overall appearance. When stitched, gathered, or tufted it actually “breaks” or wrinkles like real leather. Because there are no plasticizers used in PU upholstery there is no cracking or peeling, and it remains soft. PU resins are made of a softer polymer and therefore don’t need additional plasticizers.