Good vs. Evil, Thumbs down for Trump. Thumbs up for skate.

good – [goo d] – adjective

1. morally excellent; virtuous; righteous; pious:
a good man.

2. satisfactory in quality, quantity, or degree:
a good skater; good beer.

of high quality; excellent.


evil – [ee-vuh l] – adjective

1. morally wrong or bad; immoral; wicked:
evil deeds; an evil life.

2. harmful; injurious:
evil laws.

3. characterized or accompanied by misfortune or suffering; unfortunate; disastrous:
to be fallen on evil days.


Good will prevail and evil will be defeated. Our Good vs. Evil watch is now back in stock. Thumbs up for skate. Thumbs down for Trump! 

Today is the International Women’s Day. It is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender equality.

The Make Equal Foundation promotes equality through the use of solution oriented methods. Make Equal assists organisations that acknowledge the importance of equality, and guides them on the way to reach their goals. Make Equal cooperates with public, private and non-profit organisations to create faster and more effective change. In cooperation with Make Equal, we created the Make Equal watch where 100% of profits will be donated to the Make Equal Foundation.

Zebbe Landmark as a Zebra. Illustration by: Iñaki Azpiazu

Zebbe Landmark
Heartful dancer and professional snowboarder
Location: Örebro, Sweden

What’s going on in your life right now?
Right now I’m in Umeå filming for the Method Mag snowboard movie, I’ve been filming for it since the beginning of February. Tomorrow I’m leaving for Stockholm to shoot for the CHPO catalogue, and then off to Russia for 14 days to continue filming. I’m keeping busy!  

What do you do when you’re not snowboarding?
I’m working at IKEA, typically Swedish. It’s quite fun, I drive a truck in the warehouse.

When and how did you start snowboarding?
I started snowboarding when I was 4 years old, I got a snowboard from my grandparents for christmas. My uncle was riding, and still is, he was the one who got me started.

What are your inspirations?
I would say Luif Paradis from Canada and Ben Bilodeau from the US. An inspiring rider from Sweden is Nils Arvidsson, I like his type of riding and his style. I also like to watch skateboarding, I try to get as much inspiration as possible from that as well, stuff to ride on and the style.

If you weren’t a professional snowboarder, what do you think you would have done?
I’m really into building stuff, so maybe a carpenter or something.

Where did you grow up, and where do you live now?
I grew up in a small town called Leksand in Dalarna, and right now I live in Örebro. It’s a bit bigger, it’s good!

What places would you recommend in your hometown?
I would recommend to go to Leksand and celebrate Midsummer in Gropen.

When is your favourite time of the day and why?
I would say around 10 o’clock, usually I’ve been having my breakfast and coffee by then. I really need some coffee in the morning.

Zebbe Landmark for CHPO

If you could re-live one moment in your life, which one would it be?
When I went to New Zealand about three years ago, it was a really good trip. We went there for two weeks for snowboarding, but we didn’t really snowboard that much. We had three RVs and drove from the north down to the south. It was mostly skating, surfing for a bit and we went out for possum hunting. It was amazing.

What are your biggest fears?
My biggest fear would probably be hurting myself. I always visualize myself getting hurt when I ride but nothing really bad has happened yet, knock on wood.

How do you think people around you would describe you?
I hope that they would say that I’m a nice person, that I’m happy and that I care about other people. And hopefully they will have a good time when they’re with me.

Tell us one thing most people don’t know about you?
One thing people may not know is that my dad lives in the US. He lives in Boston and I usually go once a year to visit him.

What was it about CHPO that made you want to be a part of the team?
I would say it’s what CHPO stands for. Once you’re with the brand, they want to promote you and push you in your own direction.

Your description as one of our Good People says ‘Heartful dancer’. Why is that?
When I go out I always end up on the dancefloor, I love to dance! Mostly to house and euro techno.

What is your favourite piece from the CHPO collection?
From the latest collection I really like the new model Rawiya, the golden one. I’ve been wearing it a lot!

Taking a strong social stance for equality and human rights are fundamental parts of CHPO’s DNA. What social responsibility and/or charity is the most important to you?
Personally I think that organizations that work against racism is the most important.

What are your plans for the future?
My plan is to snowboard a lot more, I haven’t been doing it that much the past years. Hopefully I can do it more, my boss was really nice and got me two months off to snowboard.


Illustration by: Iñaki Azpiazu

Being outspoken is a quality that can set you apart from the crowd. Being outspoken is to speak your mind, to be honest and forthright, candid yet tactful. Being outspoken doesn’t necessarily mean that you are an open book and that you spill all of the details of your life. It is not to lack boundaries or class. It is not expressing a truckload of negativity and criticism whenever the chance arises. The quality of being outspoken is a positive and desirable skill. Vanessa Torres is outspoken, a great skater and a coffee lover. You will find her sunglasses here and here.

We asked Vanessa about the design and how she feels about her own pro-model.

– It’s super rad, I’m stoked and excited about them. I love sunglasses, I wear them all the time! I was very much involved in the design, shape and color and everything.

After a long, dark winter, the sun is finally back in Sweden! We’re welcoming back longer and brighter days with our Spring/Summer 2017 Sunglasses Collection. This season we are proud to present a lot of new styles and two new collaborations. Our most outspoken skater Vanessa Torres has designed a new pair of sunglasses in two different colorways, here and here. Both with polarized lenses. Yes, we are stepping up our game together with Vanessa. Our second collaboration are the Rumi sunglasses designed together with our long-time friends at Skateistan. 100% of profits will support Skateistans Skate Schools in Afghanistan, Cambodia and South Africa. We have a few completely new models and we’ve added new styles on some of our most popular models. You will find them all here.  

CHPO Sunglasses Collection Spring Summer 2017

The Nando is an ode to our long-time friend and ambassador Fernando Bramsmark. A bold steel watch with a metal mesh wristband and lots of attitude. For the SS17 collection we’re happy to introduce the Nando watch in two new colors, the Nando Green Gold and the Nando Navy Silver. And as if that weren’t enough, the last seasons top seller is now available in a smaller version, the Nando Mini Gold.

We asked Fernando about his thoughts on the new styles.

–  It’s pretty funny to have a watch with my nickname on it. I’m hyped on the new colors, they all look great. It’s fun that the watch are now available in all these different styles.