Sustainability

Sustainability
We try our best not to have a negative impact on the environment. This is why all of our sunglasses for next season are made out of recycled plastic. All of our watches are fully recyclable, and follow EU’s environmental standards. That is also why we only use vegan leather for our watch straps. By wearing our products you will not only look good, you will also do good! To prove this, we have listed our certificates below.

PETA is the largest animal rights organization in the world, with more than 6.5 million members and supporters. PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. To be PETA-Approved proves that all products are 100% vegan.

The Global Recycled Standard is a holistic certification for products with recycled content. The desired effect of the GRS is to provide brands with a tool for more accurate labelling, to encourage innovation in the use of reclaimed materials, to establish more transparency in the supply chain, and to provide better information to consumers.

RoHS stands for Restriction of Hazardous Substances. RoHS, also known asDirective 2002/95/EC, originated in the European Union and restricts the use of specific hazardous materials found in electrical and electronic products. The substances banned under RoHS are lead (Pb), mercury (Hg), cadmium (Cd), hexavalent chromium (CrVI), polybrominated biphenyls (PBB), polybrominated diphenyl ethers (PBDE), and four different phthalates (DEHP, BBP, BBP, DIBP).The restricted materials are hazardous to the environment and pollute landfills, and are dangerous in terms of occupational exposure during manufacturing and recycling.

Bioplastic Packaging
Polylactic acid (PLA), a plastic substitute made from fermented plant starch (in our case, corn) is a biodegradable alternative to traditional petroleum-based plastics. The huge benefit of PLA as a bioplastic is its versatility and the fact that it naturally degrades when exposed to the environment. For example, a PLA bottle left in the ocean would typically degrade in six to 24 months (don’t throw it in the ocean), compared to conventional plastics which in the same environment can take several hundred to a thousand years to degrade.

PLA is technically “carbon neutral” in that it comes from renewable, carbon-absorbing plants, as yet another way to reduce our emissions of greenhouse gases. PLA will not emit toxic fumes when incinerated.

There are still issues with the use of polylactic acid such as its slow rate of biodegradability and its inability to mix with other plastics in recycling. Since PLA is plant-based, it needs to be disposed of in industrial composting facilities. If you can’t find a recycling facility near you, the bioplastic should be thrown in the regular trash.

We do however think that bioplastic is the better alternative here, and hope that the possibilities to recycle gets better and easier within a near future.

In Sweden, you can recycle these as regular plastic packaging. 

Sources and Read More: 
https://www.thoughtco.com/pros-cons-corn-based-plastic-pla-1203953
https://www.naturskyddsforeningen.se/sites/default/files/dokument-media/ratt_plast_pa_ratt_plats_0.pdf
http://www.pulpworksinc.com/pros–cons-of-corn-based-plastic-pla.html